Cliffs Natural Resources Inc. Launches “Together. It Starts Here.” Corporate Advertising Campaign
CLEVELAND, May 16, 2011 /PRNewswire/ — Cliffs Natural Resources Inc. (NYSE: CLF) (Paris: CLF) today announced the launch of a multi-language, international corporate advertising campaign dubbed “Together. It Starts Here.” The campaign commemorates the completion of Cliffs’ approximately C$4.9 billion (including net debt) acquisition of Consolidated Thompson Iron Mines Limited with a broad-reaching placement schedule including full-page and digital advertisements in the Wall Street Journal, Financial Times, The Globe and Mail, The West Australian, Chutian Dushi Bao (the daily newspaper in Wuhan, China) and other business and trade media outlets. The acquisition was announced in January and closed on May 12, 2011.